The full retail toolkit
Wishlist, product comparison, persistent cart, customer accounts, order tracking and returns management — the features a shopper does not notice until they are missing.
Activewear label
Avatrois
Gym wear sold like gym wear: on fit, on feel, on the discount.
Visit avatrois.com
- E-commerce
- Website Development
- Branding
- Client
- Avatrois
- Sector
- Activewear & fitness apparel
- Engagement
- Store build, brand system, merchandising
- Live at
- avatrois.com
The challenge
A crowded category with no shortcut
Activewear is one of the most contested categories in Indian e-commerce, and it is fought on two fronts at once: the product has to read as premium enough to justify the price, and the store has to behave like the marketplaces the shopper just came from.
A shopper comparing a ₹1,899 performance tee against four other tabs expects a wishlist, a compare view, a saved cart and a way to check where their order is. Without those, the price looks the same but the store feels smaller — and the sale goes to whoever built the boring parts.
The approach
What we built
We built the unglamorous retail infrastructure first, then put a brand on top of it that could carry the price.
Split catalogue, one system
Men's and women's ranges — performance tees, sleeveless, track pants — merchandised separately but running on a shared product model so a colourway is entered once.
A hero that shows the product moving
Slider-led homepage built around motion and fit photography, framed by 'Comfort Meets Performance' and 'Train, Sweat, Conquer' rather than a specification list.
Discounting that tiers by basket
Store-wide markdowns up to 40%, with incentives that scale on cart value — so the promotion lifts the average order rather than just the conversion rate.
Deliverables
Shipped
Built on
- E-commerce platform
- Custom theme
- Payment gateway
- Analytics
- Full e-commerce storefront, men's and women's
- Wishlist and side-by-side product comparison
- Customer accounts with saved carts
- Order tracking and returns flow
- Hero slider and lookbook photography frames
- Tiered basket-value discounting
- Blog and content section
- Mobile-first product and checkout pages
The outcome
Where it landed
Avatrois now runs as a full retail operation rather than a catalogue — the shopper can save, compare, buy, track and return without ever leaving the brand.
- 40%
- Peak store-wide discount
- 2
- Gendered ranges, one catalogue
- 6
- Retail features beyond checkout
- ₹1,199
- Promotional entry price
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Read the case study