Credentials before copy
Government registration, ISO certification, seven years of operation and 100+ families served placed at the top — because in this category trust is the entire conversion and it cannot wait until the About page.
De-addiction & rehabilitation centre
Drishti Nasha Mukti Kendra
Built for the worst night of a family's life.
Visit drishtinashamukti.com
- Website Development
- SEO
- Meta & Google Ads
- Client
- Drishti Nasha Mukti Kendra
- Sector
- Healthcare & rehabilitation
- Location
- Chuna Bhatti, Bhopal
- Live at
- drishtinashamukti.com
The challenge
A search made in crisis
Nobody browses for a de-addiction centre. The search is made by a parent, a spouse or a sibling, usually at night, usually after something has gone badly wrong, and usually from a phone. They have minutes of patience and an enormous amount of fear.
The category is also thick with unregistered facilities, which means the visitor is frightened and suspicious at the same time. Every question they have — is this real, is it safe, who runs it, what does it look like inside, can I speak to somebody now — had to be answerable without a scroll, and with dignity.
The approach
What we built
We designed against the state the visitor is actually in: fast to the phone, credentials before claims, and photography that shows the real place rather than a stock ward.
The programme range, in plain words
Twenty programmes — medical detox, dual diagnosis, psychotherapy, family counselling, yoga and meditation, 12-step, youth de-addiction, relapse prevention — written so a family can recognise their own situation in the list.
The building, actually shown
Real photography of therapy rooms, dormitories and dining areas, with the founders named on the page. A family deciding where to send someone needs to see the room they will sleep in.
24/7, meant literally
A phone number fixed within reach on every screen and every page, because the visit that converts is the one that becomes a call within ninety seconds.
Deliverables
Shipped
Built on
- Next.js
- Responsive CMS
- Local SEO
- Click-to-call
- Website with twenty programme pages
- Credentials and certification band above the fold
- Facility photography — therapy, residential and dining spaces
- Named founder and clinical team profiles
- Success stories section
- Persistent 24/7 click-to-call
- Local SEO for Bhopal and Madhya Pradesh search terms
- Discreet, mobile-first layout throughout
The outcome
Where it landed
The centre's registration, its team, its programmes and its phone number are now reachable in one screen on a phone — which is the whole job, for a visitor who will not give the site a second chance.
- 20
- Programmes published
- 100+
- Families served, per the centre
- 7+
- Years in operation
- 24/7
- Contact availability
Next project
All workPress-on nail brand
SoulStruck
A Shopify storefront for India's press-on nail brand, merchandised so a shopper can shop by length, colour, texture or occasion and check out in under a minute.
Read the case study