Packages, priced and dated
Six itineraries published with duration and price on the card — from a ₹2,500 single-day Triveni tour to the ₹15,000 three-day Spiritual Triangle across Prayagraj, Kashi and Ayodhya.
Spiritual tourism operator
Prayag Tourist Guide
A pilgrimage operator that stopped quoting by phone and started publishing prices.
Visit prayagtouristguide.com
- Website Development
- SEO
- Meta & Google Ads
- Client
- Prayag Tourist Guide
- Sector
- Travel & pilgrimage
- Engagement
- Website, content, search & paid
- Live at
- prayagtouristguide.com
The challenge
Seasonal demand, no shelf to sell from
Pilgrimage traffic to Prayagraj is enormous and violently seasonal — Magh Mela every year, Mahakumbh on its own cycle. Demand arrives as a search, weeks ahead, from someone planning a trip they have never made before.
The operator's knowledge of Prayagraj, Ayodhya, Varanasi, Mathura and Vrindavan was real, but it lived entirely in phone calls. Every enquiry started from zero: what is included, how long does it take, what does it cost. Without that on a page, the search traffic had nothing to convert against.
The approach
What we built
We turned a guiding service into a product catalogue — fixed itineraries, fixed durations, fixed prices — and wrapped it in the destination content the searches are actually looking for.
Destination pages as the front door
Nine attraction guides — Prayagraj, Ayodhya, Varanasi, Vrindavan, Mathura, Sarnath, Agra, Lucknow and adventure activities — each one a landing page for the searches that precede a booking.
Mela content, published early
Articles on Magh Mela and Mahakumbh 2025 shipped ahead of the season, so the site was already indexed when the search volume arrived rather than chasing it.
One tap to the guide
Every package and every page ends in a call or a WhatsApp message to a real number, because this booking is made by conversation and a form would only add a step.
Deliverables
Shipped
Built on
- Next.js
- Responsive CMS
- WhatsApp Business
- Google Ads
- Multi-page website with package catalogue
- Six priced itineraries, one to three days
- Nine destination and attraction guides
- Blog with Mela and festival coverage
- Photo gallery
- Click-to-call and WhatsApp enquiry on every page
- On-page SEO for pilgrimage and Kumbh search terms
- Meta and Google campaigns timed to the Mela calendar
The outcome
Where it landed
The operator now sells from a published shelf instead of a phone call. A visitor can see the itinerary, the duration and the price before they make contact — so the conversations that do start begin at the booking, not at the beginning.
- 6
- Packages published
- 9
- Destination guides
- 5
- Pilgrimage cities covered
- ₹2,500
- Entry itinerary
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